About Honest Web Designs
Small-business websites built by someone who knows the work
My name is Jeff Hoffman. I have been designing and building websites since 1999. That is a long time, and it is useful experience when a small business needs the web to simply work.
Why Honest exists
Professional websites should not require agency bloat or vendor lock-in
I have worked on credit union websites, large ecommerce projects, academic institution sites, and now focus on the businesses that need practical help most: small businesses.
Honest Web Designs was founded around a simple idea: small businesses deserve professional websites without unreasonable upfront costs, vague pricing, or being upsold into things they do not need.
That is why pricing is posted, files are yours, and every website includes Honest CMS so you can make normal content updates without waiting on a developer.
Transparent pricing. 100% U.S. labor. No hidden fees. No lock-in.
The Honest Promise
Clear work, clear pricing, clear ownership
No hidden fees, no pressure, no lock-in, and no pretending a small business needs more than it does.
No B.S.
I will be direct about scope, cost, tradeoffs, and whether a project is a fit.
100% U.S. labor
When outside help is needed for copy, logo work, or SEO, you will know who is involved and why.
No upselling
I recommend a service only when it benefits your business or your customers.
No hidden fees
Pricing is posted where possible, estimates are approved before work begins, and there are no surprise CMS fees.
You own the files
Your website is not trapped in a proprietary builder or platform export. You keep the work.
Selective client load
I limit active work so clients get focused attention and projects do not disappear into a queue.
What that means
A small studio with deep technical range
You get senior-level web judgment without a committee, a mystery proposal, or a stack of tools you cannot control.
Let's talk
Tell me what your site needs to do
I will give you a straight answer on scope, pricing, and what path makes sense.
Contact Jeff